West Paw Design

Zogoflex Rowdies Lincoln

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Zogoflex Rowdies Lincoln is part of West Paw's new collection of award-winning durable plush toys for dogs.

This robust soft toy is built for rough play and is ideally suited to medium to large dogs who can enjoy tenacious tugging, silly shaking and floppy flying!

HardyTex Fabric

Designed, developed, and tested for toughness over countless hours of rough dog play the Zogoflex HardyTex fabric gives Lincoln more than just a fuzzy face, the delightfully soft, furry plush fabric is super tough and features reinforced mesh backing for increased durability that surpasses standard plush fabrics.

During testing there was an impressive 80% no damage rate too!

Zogoflex Chew Zones

Go ahead and chew! The unique and innovative Zogoflex “chew zones” provide a durable, designated area for dogs who love to gnaw and nibble.

Zogoflex Love It Guarantee 

Zogoflex by West Paw Design take great pride in the quality of their products and want you and your dog to be happy with your purchase. If your dog damages their Zogoflex Rowdies or you feel it just wasn't up to snuff you may be eligible for a free one-time replacement or refund per shape (excl postage).

Please note that although Lincoln is guaranteed tough he is still a plush toy and not indestructible or recommended for destructive chewers.

Full guarantee details here.

You can also then congratulate yourself on having a champion chewer as less than 1% of Zogoflex® gets returned!

5 tips for selecting the right tough toy for your dog

When you have a toy destroyer it's really important that you select the right type of toy for your dog and a plush toy might not be the best option.

Read our guide with five top tips to choosing the best toy for your dog here.

Machine Washable

Lincoln not only ensures your dog will have fun playing but it's designed for owners too to make life a little easier so just pop Lincoln in your washing machine when he is looking a little 'dog-eared' (check label for instructions).

Recycled Filling

All Lincoln toys are filled with IntelliLoft, an exclusive eco-fiber made completely from recycled plastic. It’s completely non-toxic so safe for your dog to play and to date, IntelliLoft has diverted 12.6 million bottles from landfill - an impressive feature of Zogogflex Rowdy dog toys.


  • 100% guaranteed tough dog toy (full details here)
  • Watch Zogoflex in action in the video below
  • Extra tough plush dog toy
  • HardyTex fabric with mesh lining
  • Recycled filling
  • Dedicated chew zone
  • Squeaks
  • Non-toxic
  • Machine washable

If you have a preferred colour option please pop a note on your order at the checkout and we will do our best however if it is unavailable we will ask Albie (our golden retriever!) to choose you a different colour.

Size Guide

11 inches wide x 9 inches height (suits medium to large dogs)

See it in action - Watch the video