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The Ruffwear Turnup is a durable and chew-resistant dog toy made from natural rubber to create a fun and sustainable dog toy.

Once in flight the Ruffwear Turnup makes a whistling noise providing added interest for your dog along with an erratic unpredictable bounce due to it's innovative shape. 

The textured surface also provides gum massage for your dog as they carry their toy and because it's tennis ball sized the Turnup fits in most standard ball launchers.

With a hole at either end for your dog's safety to prevent suction the resulting internal chamber can also be used to hold treats or other small kibble providing added interest for your dog and boredom busting brain stimulation.

The natural latex rubber used to create this super fun dog toy is a renewable and sustainable material so you can have peace of mind that not only is your dog having fun but the planet is being cared for too.

In 2014 Ruffwear put the Huckama and Turnup toys to the test with some dogs who are serious toy destroyers. To see the results and see how resilient they are click here.

Please note:  All Ruffwear toys are interactive and intended for supervised play. They are not designed to be chew toys. Once the interactive play has finished, place the Ruffwear toy out of your dog's reach and replace with a designated chew toy.


  • Trail Tested Guarantee (details here)
  • Chew-resistant
  • Durable
  • Erratic bounce
  • Whistles in flight
  • Two hole design prevents suction
  • Fits most standard ball launchers
  • Internal chamber to hold treats
  • Natural latex rubber is sustainable & eco friendly

Size Guide

Available in one size - 2.5" / 6cm diameter